Website SEO Audit and how to fix it
But what you are aware of, a website or a blog that makes the visitors feel at home or in other words, the better the look, lightweight can make visitors feel at home. Therefore, a website needs us to audit, to check if there are any mistakes and we need to improve in order to make it more interesting for the visitors.
Now what is Website Audit?
Website auditing or could be called website auditing is a series of systematic checks that we do on the website to know the health problems of such websites and the things we need to improve from a website. In this examination, we will know the condition of a website and compare its conditions at the moment and ideal conditions that should be. And know the mistakes and how to fix them.
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In conducting an audit website, there are at least five aspects to note, such as:
• Design aspects
• Content and Page aspects
• Usability aspects and benefits
• Objective and Target Marketing aspects
• Security and Backup aspects
Why is Website auditing done?
There may be some website owners or blogs already satisfied with Traffik visitors. Whereas if the website or blog we do an audit will certainly find some things to be repaired. Because the website or it rarely can be 100% perfect. But it's good if we audit our website surely visitor traffic can be more up again than the previous one.
Broadly, there are several benefits to auditing the websites. These benefits are:
Knowing the shortage of websites
It is said that a website rarely earns 100% minimum above 70% is arguably very good. Therefore, it is necessary to audit the website to know the lack of a website.
Conducting Website health measurements
After knowing the lack of a website through auditing. We can also measure website health. It is necessary because the healthier a website then the more optimal.
Analysis of website performance (traffic vs conversion)
We can see Traffik our website officially or intact, because the website is taken with real. If we use Traffik via Autosuft, the hitleap to raise Traffik or unofficial visitors will not be counted.
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Performs measurable optimization According to the needs of the website
Conducting a website audit can make us optimize the website. Because we know which part we will be optimal without having to change the other one.
Maximize website potential by fixing flaws
Once we can lack and which part we can optimize, we can now fix that our website's potential gets better, and can make Traffik our visitors go up.
As the foundation of proper and effective marketing strategy
Conducting a website audit will give us any results that should be corrected from our website and patch the flaws immediately. That is, the strategy we do, both SEO and overall marketing will be more directed and precise.
How to conduct a Website Audit
The essence of Website audit activities is identifying benchmarks or potential review issues on the website. Furthermore, the webmaster will collect the problem and compare the SEO standards that apply. After making the repairs, try to re-identify with the benchmark used.
Here are some steps that can be done in the audit website:
1. Benchmark identification
Identify benchmarks we can do using website auditing tools. This process can be done with the website audit tool, such as Semrush, Seobility and many others.
2. Collecting SEO Data
Once the audit process is complete, you will get the total score of the audit website value. The higher the value, the better the score. At this stage you will get the information of what is the problem on your site. There are error categories, and warnings. Error is an indication of the problem that should be corrected immediately. While warning is the second part that needs to be done improvement.
In addition to error and warning, there is also a notice section to view the full audit report directed to the Link View All Issue. This section will display all information about the things tested in the audit.
For example, broken internal links, external links, wrong page, image not found, and many more. By clicking on one of them, you will be directed to the details of the issue.
3. Compare standards and analyze
After we collect the SEO data, we now know the problem that occurs on your website. The next step is to check the repair recommendations offered for your website. In addition, you can also compare your Web reports to other competitor websites. Analyze the crucial issues and should be repaired immediately to make your site's performance more optimal.
4. Create Planning Improvements
Improvements to the issues contained in the website audit report should be planned immediately. That way, you can perform advanced audits to produce better improvements. This audit process needs to be done periodically for site health monitoring and improve optimal results.
That's a little review on what website audits are and how to do it. Maybe it is a little review, please for those of you who want to add please comment below ya...:D