Get To Know Alexa
Get To Know Alexa
According to wikipedia, Alexa Internet Inc. is a subsidiary of Amazon.com based in California, and provides commercial data related to web traffic. Founded as an independent company in 1996, then acquired by Amazon in 1999. Toolbar created by Alexa to collect data form the habit of surfing of users on the internet and sending it to the data center, where data is stored and analyzed, so that it becomes the basis of the report of the web traffic given by the company to its customers. As recorded in the year of 2014, Alexa provides traffic data, ranking website globally or in one particular country, and various other information on more than 30 million web sites registered. This web site is visited by more than 8.8 million people each month.
Alexa Internet was founded in 1996 by Brewster Kahle and Bruce Gilliat. The name of the company was inspired from a library named “Alexandria” in California, with the aim to describe the relationship between data storage centers since the ancient times with the potential of the internet to become a data center to replace the position of the library.
This company offers a toolbar of their creation that gives internet users a variety of inputs to determine the next goal in surfing using the internet, based on traffic pattern user community of the internet itself. Alexa also offered context for each site visited web, the information to whom the web site is registered, how many pages are owned by the website, and how often the content of such web sites updated.
The operation of Alexa, including also archive web pages that they browse. The Database is stored in a server which is then called the “Internet Archive” and can be accessed through a search engine called “the Wayback Machine”. In 1998, the company donated a copy of which size is only 2 terabytes from the archive to the Library of Congress American. Alexa then supply the Internet Archive on a regular basis by using the search engine of the site.
Alexa rank is a measure of the popularity of a website. Tools to rank millions of websites in order of popularity by ranking no. 1 shows a website most popular. The more slender the Alexa ranking, showing website visitors the higher quality. Website ranking is determined by combining the data to estimate the number of website visitors and how many page views visitors website.
Website rank is calculated using a methodology proprietary that combines estimates of the number of visits of website traffic and engagement of visitors during the last three months. The amount of website traffic and engagement of visitors is expected from the behavior of the search the people who use the alexa toolbar and certified matrix analytics script, which is a sample of all Internet users.
How Alexa Rank Is Calculated
Quoted from the article referred to the official website of the alexa that is sitesell.com, the results of the ranking of sites derived from a sample of tens of millions of Internet users. Each sampling method has its advantages and disadvantages but can still provide important info and complete.
For example, the TV networks spend billions of dollars of advertising based on the report of the survey of Nielsen about the habits of people watching TV only than 40,000 households. They do that regardless of the fact that the survey was full of flaws, not least the sample size is small. They understand the problem and still be able to dig up a lot of valuable information. TV executives who seriously recognize the shortcomings and understand the data which is to be invaluable information and can be acted upon. So also with the Alexa.
The complaint that “Alexa is useless” or “ not too accurate” start with what tools this is the first time work. Data derived from tracking the user that applying the alexa toolbar in their browser. These limitations lead to the result that bias in place of the webmaster because only samples are more likely to install the toolbar, for example, users who understand technology, the internet marketed Internet, etc. This complaint may be groundless, but it is no longer accurate. Alexa has been correcting the bias. Currently, the methodology reflects a sample of online traffic that is broad and representative.
To use the Alexa, click here and in the box at the top of the page, enter the domain name of just about anything. Click The “Run Analysis.” Alexa will give the rank name of the domain from approximately 20.000.000 site that tracks it.
Usefulness Of Alexa
Calculate The 100% Real Traffic To Your Website
By installing The Certification on Your site, Alexa will begin directly measuring and reporting on site traffic. This gives invaluable insight about the performance of Your site. Different service other analytics, like Google Analytics, Alexa make sure all Your site traffic is calculated by reviewing Your site each month and let you know if Your site pages do not have The Certification. This is important because no code = no traffic data. As a result of scanning the site monthly, You can feel confident that all of Your site traffic included in Metric Certified.
In addition to that, Alexa Certified Metrics only count the real traffic. This means that the system filters out web crawlers and the “noise” of the foreign other that can develop Your metrics for artificial. Alexa only counts traffic when Your website URL appears in the address bar of the browser. This gives You a clear picture about the metrics of Your traffic actually is, which allows You to make better business decisions based on the original data.
The ranking of Alexa Rank that is More Accurate
Once Your site is Certified, You can choose to base Your Alexa rank on a Metric board-Certified measured directly instead of the data being estimated. This will give Your site your Alexa ranking more accurate and more stable. Install the certified site metrix this is also one of the ways to improve alexa rank.
Report Analytics Better
The User Interface is Directly Certified Site Alexa allows You to quickly identify meaningful changes to Your site traffic.
Dashboard Alexa Certify displays Your metrics in context and cover the current period with the period of time earlier. At a glance You will be able to monitor and identify traffic spikes that are significant and further to find out the reason.
Monitor The Performance Of Your Site
If You have ever experienced a sharp downward trend in Your site's traffic, You know it's very important to immediately isolate the root cause. Whether the cause is due to a problem in Your site or external events? Metrics Certified on Alexa facilitate tracking performance by continuing to monitor the active time of Your site.
Publish Your Metrics to Boost Advertising revenue
Displays traffic statistics and the size of the audience the true can help You attract potential business partners, investors, and advertisers. After authorizing Your site, You can choose to publish the Metrics are Certified You including Unique Visitors and Page views on the Overview page in the public Website Your site. It offers the view that credible on the performance and potential of Your investment.
The benefits of using Alexa Rank
Here are some of the benefits that You can get by doing testing your website ranking in Alexa.
Compare the Alexa ranking of the site with the same niche
The function of the Alexa that most useful is to compare Your website with others in the same category to improve Your position in the market. Compare the competition not only gives You an idea of what working in the category of Your market but also gives You a goal to work to improve traffic go organic.
Check if your site traffic up or down
When Your site loses traffic, the first reaction is usually panic. After that, You start to figure out why. Very useful to see the performance of other websites in Your market.
If they also lose ranking, it is a clue that something bigger affect Your niche market. This can be the update algorithm of Google, seasonal demand changes, or changes in trends.
If You lose rankings and Your competitors acquire, You can figure out the details of his guilt where.
Evaluate the commercial potential of the site
Grow Your online business means You will start to receive a lot of requests from collaborators potential. For example, the blog asks You to post a guest post, sponsorship, or joint venture in promoting a product.
Alexa ranking gives You a test of the “big picture” about the fairness to the site. A marketer with something to sell (e.g. advertising space on its website) can claim that he got 10,000 visitors per day.
When You find the ranking of 5,000,000 in the Alexa for that site, You can be 99.9% sure he was lying. With the all check free, Alexa has saved time, money, and a bad end of the deal with a liar!
Looking for influencers potential to build a relationship
When You are looking for other businesses that can help Your business, Alexa rank help You evaluate the business which has potential.
You are looking for a site with high traffic, meaning that Alexa ranking is reliable. When You use Alexa more and more, You will develop the framework of a strong reference to what the traffic is incredible in Your niche vs niche “is not worth pursuing.”
Find the super-potential affiliates
If You have an affiliate marketing program, find marketers of high volume that can give a huge boost to Your sales. But You have to make sure they can deliver before You offer the commission a preferential or other facilities.
Use Alexa, SimilarWeb, and SEMrush to maximize reliability and to determine how much organic search traffic (which is generally higher quality).
After there is an agreement that is made, You will want to take more time to see evidence of Google Analytics. But no doubt, Alexa certainly has its place in Your toolbox when filtering the site for potential opportunities.